COURSE CREATION AGENCY
DREAMPRO COURSES
BRANDING
PHOTOSHOOT DIRECTION
WEBSITE DESIGN
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The Challenge
THE INDUSTRY REBELLION:
No more frustrating online courses with unclear content and vague action steps. Online learning should bring clarity, engagement, and real results to every leaner.
Ariel Schiffer, founder of Dreampro, a course creation agency, faced a significant branding challenge. Having evolved from a solo entrepreneur to leading a successful agency with a talented team of women, her existing brand no longer reflected the quality of service she was providing to clients.
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The solution involved a full rebrand, including a strategic photoshoot to showcase the team and a website to better represent the agency's offerings and expertise. The goal was to create a brand presence that accurately conveyed the level of craft and service that Dreampro delivered to its clients.
Photoshoot Direction
PHOTOGRAPHER:
Phylicia Willis
ART DIRECTION
Maria Grullon
VIDEOGRAPHER:
Phylicia Willis
We curated a photoshoot for Dreampro's website and social media that went beyond simply capturing images. We offered a complete style guide, including hair and makeup recommendations as well as outfit suggestions that complemented the brand's aesthetic.
We also crafted a detailed shot / prop list and provided pose inspiration for Ariel and her team to ensure a cohesive representation of the Dreampro brand.
"She pushed us past our comfort zone"
My brand before really didn't reflect the level of service I was providing my clients. Going through the whole rebrand process with MGR was equally parts: fun and challenging because it really stretched me to see beyond where we are right now and really look at where we want to go. Which is really scary if you have big dreams!
Maria was able to visually create that feeling of what was going on in my head. Ever since then we have been able to attract + book some serious clients and everyone of them mentioned our branding.
ARIEL SCHIFFER
CEO OF DREAMPRO COURSES
